AI for Marketing Professionals

The question: Where do I stand, and what can AI do for me today?

You will learn:

• How AI works and why confident answers can be wrong

• What is safe to share with AI

• How to ask clearly: context, goal, format, example

You will be able to:

• Identify your target roles and skill gaps

• Match your experience to real job descriptions

• Write a stronger LinkedIn headline with Claude and ChatGPT, and check it

You leave with: Target role list, skill gap list, and a stronger LinkedIn headline.

The question: How do I understand the audience and still trust the research?

You will learn:

• Building audience profiles with AI

• Comparing competitors from public sources

• Verifying claims and statistics

You will be able to:

• Create a sample audience profile

• Summarize competitor positioning

• Prove or reject AI findings using sources

You leave with: A reusable research request and your personal checking routine.

The question: How do I turn a goal into a clear campaign?

You will learn:

• Writing a clear creative brief

• Choosing channels and messages

• Setting measures of success

You will be able to:

• Build a campaign brief

• Create a content calendar

• Define what success will look like

You leave with: A campaign brief and your first progress review.

The question: How do I create more without sounding generic?

You will learn:

• Teaching AI your brand voice

• Adapting content across channels

• Checking copyright and disclosure concerns

You will be able to:

• Draft email, social, and web content

• Edit AI drafts to fit the brand

• Check every claim in a draft

You leave with: A set of channel content for your project.

The question: What would a hiring manager want to see?

You will learn:

• Starting from the business goal

• Analyzing sample campaign data with AI

• Separating correlation from cause

You will be able to:

• Analyze practice campaign results

• Recommend what to change next

• Verify every number before you report it

You leave with: A campaign plan and results report you can show.

The question: How do I make my capabilities obvious to a recruiter?

You will learn:

• Writing a project story: problem, approach, result

• What recruiters look for on a profile and resume

• Keeping your own voice when AI helps you write

You will be able to:

• Write a clear project summary with key insights

• Present your experience clearly on LinkedIn

• Tailor your resume to a real job description

You leave with: A LinkedIn ready profile, a tailored resume, a project summary, and your second progress review.

The question: What exactly should I do every day?

You will learn:

• Choosing relevant people and roles

• Writing posts and messages that are specific and honest

• Following up without being pushy

You will be able to:

• Build a target list of people and roles

• Create posts, responses, and reach outs with the LinkedIn outreach tool

• Track your connections, applications, and follow ups

You leave with: Your first outreach completed and a daily routine you can repeat.

The question: Can I explain my work with confidence?

You will learn:

• Presenting a project in a few clear minutes

• Answering how you used and checked AI

• Planning your next steps after the course

You will be able to:

• Present your campaign plan with confidence

• Answer recruiter and hiring manager questions

• Complete your Playbook and a 30 day plan

You leave with: A presented project, interview practice, your finished Playbook, and a final progress review.

The question: What can I show an employer?

You will learn:

• Choosing a problem worth solving

• What a finished, defensible project includes

• How to show the value of your work

You will be able to:

• Complete a complete campaign plan from start to finish

• Document how you used and checked AI

• Present your result and your Playbook

You leave with: A finished project to show on LinkedIn, discuss with recruiters, and explain in interviews.